I’m not normally a cause marketer, but the folks at OXO got in touch to alert me to the Cookies for Kids’ Cancer project and I couldn’t say no. Those of you who’ve read my bio know that I’m a cancer survivor. I had stage 4 non-hodgkins lymphoma. That was ten years ago and I’ve barely had even a head cold since. I’m the very fortunate beneficiary of world-class cancer treatment, which is the upshot of world-class cancer research.
Though you might not believe it, kids with cancer face bleaker prospects than adults with the same disease. The reason, because of a lack of therapies designed specifically for treating children. Cookies for Kids’ Cancer was created to fill the treatment void by providing support for pediatric cancer funding. There are several ways you can get involved. You can buy a good cookie spatula. You can host your own bake sale. Or if emailing is more your thing, you can send a virtual cookie.
We bakers are a special breed. We do what we do so others can benefit from our creativity, time and hard work. Today I’m asking you to donate a little of that spirit and energy so that a lot of very brave kids — and their very frightened but hopeful parents — can look to the future with optimism. Thanks and be generous! – Joe