How do you say “eek!” in French?
Reader Lee alerts me to the initial reactions to the new Pierre Hermé Pastries, which technically isn’t out yet but which is available on Amazon. Apparently the book, while visually stunning, is rife with recipe and language errors. Of course errors are nothing terribly new in the realm of celebrity cookbooks, nor among cookbooks translated from other languages. I guess in this particular instance the combination is pretty devastating. It would be a shame for an average cookbook author, but it’s inexcusable for a pastry chef of Hermé’s renown. That’s gonna hit him where it hurts the most — right in the brand!
READ ON
