Yep, you can buy it now. What’s inside these shiny, hip-looking tubes? A cynic might say it’s plain ol’ tomato paste with a little puréed anchovy, porcini mushroom and parmesan mixed in, all sold for many times the price. Of course that’s not me. Find out more about packaged umami here, but ignore the snarky comment about Americans and how we’d only appreciate it if it tasted like pizza or potato chips. Indeed! I wouldn’t touch the stuff unless it tasted like either Taco Bell Crunchwrap Supremes or deep fried JELL-O in a cup. So there!