Joe’s Books: Baking Out Loud

Back in my Chicago-area baking days I used to like to go to trade shows, specifically the wedding shows where bakers would show up to debut new designs and test-market new products. Of course every bakery used the opportunity to shop the competition. The male proprietors of the family-owned shops would stroll around shaking hands and cracking jokes. The 1-woman-shop wedding cake bakers would scurry hither and yon, sneaking peeks. And then there were the pastry shop owners, usually women, with their culinary school minions in tow: usually female, dressed matching toques, hair pulled back in neat little buns. They’d stop in front of each display where they’d press their index fingers to their lips and deconstruct each cake, every petit four.
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