It All Started With Polyester

The inspiration for the Pop Tart wasn’t a recipe, it was a packaging material. A product called BoPET (Biaxially-oriented polyethylene terephthalate) otherwise known as Mylar. It’s a stretched polyester film that we mostly take for granted now, but in the 1950’s was considered a miracle product. Then, consumer goods makers had precious few choices when it came to containers or wrappers to put their…well… “stuff” in. You had cans, you had boxes, drums, cartons and crates, but that was pretty much it. And all of them had their limitations when it came to durability or resistance to environmental conditions like heat, cold and moisture. And if you wanted consumers to be able to actually see your product in the package, forget it (unless you could stuff whatever it was into a glass bottle).
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