High-end food store chain Eataly has announced that it plans to open a food-based theme park in Bologna called “Fico Eataly World”, a 20-acre $55 million park that’s being described as a “Disneyland for gourmets”. If all goes according to plan the park will open in November of next year. As a member of the food-entertainment complex I suppose I should be excited about that, though the whole idea leaves something of a, oh what’s the idiom I’m looking for here…a bad…I don’t know. Something.
I had the same feeling when I heard that Alton Brown — who’s something of a hero of mine — is in Chicago refining a live show that’s almost certainly intended for Broadway. Looks like sort of a Good Eats meets Blue Man Group type of affair that’s probably a whole lot of fun.
Still it left me sort of, well, embarrassed I supposed is the word. To think that we’ve arrived at a point of abundance where we can engage in this sort of grand-scale food play…it’s unprecedented. Human beings have always revered food, built rituals around it, made it sacred. When we start to flaunt our abundance and Disney-fy it, aren’t we tempting the fates just a teeny wee little bit? Or have I been drinking too much?