I haven’t eaten a Zinger, Ho-Ho or Twinkie in years, but I just returned from the grocery store where I bought a box of each, as archetypal American snack cake maker Hostess is shutting its doors as of this Tuesday. What a downer to end the week! Oh sure, some large packaged goods maker will probably come along and pick up the brands at some point. But then maybe they won’t. And riddle me this: can the kitsch bakers who’ve made good off of upscale Twinkie and Ding Dong knock-offs survive for long without the real thing? When no one will get the joke anymore? I think not. There will be a large ripple effect from today’s announcement, my friends. Very large indeed.