…asks reader Owen — he has a perfectly good roasting pan! That’s a good question. The answer is because, other than being kinda cool, it provides a different flavor and texture compared to conventional roasting. A chicken baked in a salt crust is essentially steamed, which means the meat has a very tender and succulent quality. The salt in the crust also steadily seasons the meat during roasting. It doesn’t season the meat as thoroughly as as a brine will, but it’s a noticeable improvement over standard roasting. Plus maybe not everybody out there has a good roasting pan, Owen! A salt crust gives you a way to roast if all you have in your kitchen is a cookie sheet.