You Know Your Product is a Success When…

Seems America’s favorite cookie, the Oreo, is extending its dominion to any quick service restaurant that can think of a way to put it on the menu. Kraft is even offering custom “grinds” of it to meet various incorporation needs. Heck I like Oreos as much as the next guy, though I wonder just how smart a move this is. In a mad rush to extend the brand over every last corner of the American eating scene, Kraft may push us all headlong in O-R-E-Overload.

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