How self-serious can you be in the face of a serving of JELL-O? Not very. Which is why you’ll seldom see JELL-O at presedential debates. Try talking about trade barriers and the state of Social Security with one of these things quivering away on the podium. It simply wouldn’t work. For there’s something in JELL-O that evokes what the French might call l’absurdité de l’existence.

Combine that with JELL-O’s signature lightness, it’s cool, glassy mouthfeel and slurply texture, and you have what’s arguably the perfect dessert for the frivilous final days of summer. Plus you can turn it into all kinds of cool and silly stuff. Oh I’m going to have a good time this week.

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