Next Up: Bostock

The word sounds like a breed of beef cattle, but it’s actually a delightful little piece of DIY pastry just right for a minimalist kitchen of the kind we’re currently occupying. Pronounce the word “BO-stuck”, but you can also call it brioche aux amandes if that sounds more appetizing.

I think it does.

8 thoughts on “Next Up: Bostock”

  1. Joe, it’s pronounced pretty much as you would say it in English, i.e. bosstock. 🙂

    1. Interesting you should say that. I’ve always heard it pronounced with the long o as in “boat”.

      – Joe

      1. I guess it’s an American thing, probably influenced by the way you pronounce the ‘o’ in brioche (bree-oh-shh in American English, usually).

        But asking for bo-stock in a bakery in France would be met with utter bewilderment. Even if I was pointing directly at a slice of delicious almond-covered brioche, the owner would feign ignorance for at least thirty seconds before exclaiming “ahh, bosstock!!” It used to drive me nuts but now I find it delightfully charming. Vive la France!

        1. Very interesting indeed. I’ve never heard it said that way. This reminds me of my university days in Exeter, reading philosophy. My British classmates pronounced Immanuel Kant’s name the same way we Americans say “can’t”. But then pronounce “can’t” the way we say Kant. I never figured that one out. Thanks Pete!

    2. I’m late in saying so, but welcome back Joe!! In my book, you are a culinary legend the likes of Escoffier (minus the fraud). Thanks so much for this priceless resource.

      As one who’s lived in France and speaks fluently, (I know, that’s usually the point at which eyes commence to roll, and all hope is lost that the reader will see the comment through to the end) the o’s in bostock are pronounced neither like the long o in boat, nor like the short o in boss. They fall squarely in between, at least as squarely as a round letter can. And they’re also both the same.

      The real debate is whether the the consonant sound at the end is a k or a hard g (the latter not being a typical French pronunciation for ck, though ck is also not a typical word ending in French…yeah, bifteck, sure, but that’s a loan word from English after all). I’ve heard both.

      However, seeing as we’re conducting this conversation in American English, all bets are off. Pronounce it however you like–it truly doesn’t matter! And when you’re in France and feeling brave, try out Bostock with the appropriate o’s and the ending of your choosing. Unless you’re accent is really, really on point, you’ll get a strange look either way, but with any luck, you’ll end up with a nice treat as a consolation.

      1. Joe, regarding the first point, let me say in the kindest possible way, I don’t know what sort of drugs you’re taking, but thank you.

        Regarding the pronunciation guide, this is terrific, and I thank you for it also. Mrs. Pastry especially will love it, since she’s a language Ph.D. and a translator. She positively eats this sort of thing up.

        And I certainly hope I will visit France again one day in the not-too-distant future. I’m used to getting bewildered stares with my horrible French, so have no qualms whatsoever about opening my big mouth and giving it a shot.

        Cheers and thanks for the perspective!


        1. I’ve worked professionally as a baker and a pastry chef, I’m at least competent if not pretty darn good at both, and you are my go to reference library. So I have to make the Escoffier comparison, because you have compiled here somewhat of a Gastronomique of pastry, with all the pertinent mother recipes and techniques. If I were on a deserted island with a well equipped kitchen and received regular shipments of baking supplies, yours would be the one website I’d want access to!

          I think you’re being humble, but when in doubt (and usually even when not in doubt), it’s an honorable posture.

          Cheers back at you!

          1. Well thanks once again Joe. And as soon as you figure out the location of that island, let me know. I’ll be eager to visit your shop!

            With much appreciation,

            – Joe

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