On Crispiness and Crunchiness – or – What? WHAT??
I’m personally fascinated by the subject of crispy and/or crunchy food. No question it’s an odd thing to take an interest in. However as many of you who’ve read my bio know, I work quite a bit with food growers, packagers and purveyors. And all of them — save for the beverage makers — are continually concerned with the property of crispness and/or crunchiness. It’s a highly valued property in food among human beings generally, and lots of time, effort and money has gone into studying it.
Why are human beings so terribly fond of the crispy/crunchy sensation? Every consumer group from health nuts all the way through to couch potatoes love it, creating huge markets for everything from bagged micro-greens to kettle chips. Indeed if one were to re-categorize foods in the supermarket based on their sensory characteristics alone, “crispy” would be the largest section by far, full of everything from asparagus to apples to bacon, chips, pretzels, tater tots, pickles, candy, cookies, microwave-ready edamame and frozen thin-crust pizzas.
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